Instead, Landemaine, a vegan with an interest in animal welfare and climate change, has adopted a stealthier approach, hoping customers will fall in love with his croissants, madeleines, quiches, sandwiches, flans and pains au raisins before they realise, too late, that butter has been replaced with a secret blend of plant-based products.
Why France is finding vegan croissants hard to stomach
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